Luxe Brand Identity
Luxury Redefined
Project Overview
Complete brand identity redesign for a luxury fashion house, including logo design, color palette, typography, packaging design, and brand guidelines. The project aimed to position Luxe as a premium brand in the competitive luxury market.
The Challenge
Luxe needed to differentiate themselves in the luxury fashion market and appeal to high-end consumers. Their existing brand identity felt outdated and didn't reflect their premium positioning or quality.
Our Solution
We created a sophisticated brand identity that embodies luxury and elegance. The design system includes a refined logo, premium color palette, elegant typography, and comprehensive brand guidelines that ensure consistency across all touchpoints.
Results & Impact
Project Gallery
Project Details
Luxe Fashion House
Isabella Rodriguez, CMO
3 months
Project Duration
Technologies Used
Client Feedback
"They transformed our brand completely. The new identity perfectly captures our luxury positioning and has helped us attract premium clients."
— Isabella Rodriguez, CMO