Back to Projects
Brand Design & Strategy2023

Luxe Brand Identity

Luxury Redefined

Luxe Brand Identity

Project Overview

Complete brand identity redesign for a luxury fashion house, including logo design, color palette, typography, packaging design, and brand guidelines. The project aimed to position Luxe as a premium brand in the competitive luxury market.

The Challenge

Luxe needed to differentiate themselves in the luxury fashion market and appeal to high-end consumers. Their existing brand identity felt outdated and didn't reflect their premium positioning or quality.

Our Solution

We created a sophisticated brand identity that embodies luxury and elegance. The design system includes a refined logo, premium color palette, elegant typography, and comprehensive brand guidelines that ensure consistency across all touchpoints.

Results & Impact

300% increase in brand recognition
45% increase in premium product sales
60% improvement in brand perception scores
25% increase in customer lifetime value

Project Gallery

Luxe Brand Identity - Image 2
Luxe Brand Identity - Image 3
Luxe Brand Identity - Image 4
Luxe Brand Identity - Image 5

Project Details

Luxe Fashion House

Isabella Rodriguez, CMO

3 months

Project Duration

Technologies Used

Adobe Creative SuiteFigmaAfter EffectsInDesign

Client Feedback

"They transformed our brand completely. The new identity perfectly captures our luxury positioning and has helped us attract premium clients."

Isabella Rodriguez, CMO

More Projects